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Read MoreRESEARCH PAPERS
Factors Influencing the Prescription Behaviour of Doctors-An Insight for the Pharmaceutical CRM Strategy Formulation
By IRAResearch Library, Dr. Gurpreet Kaur Chhabra
Influence of Pharma CRM & Personal Selling Strategies on the Prescription Behaviour of Doctors-A Literature Review
By Dr. Gurpreet Kaur Chhabra
The Lifeline of a Retail Business - A Conceptual Review Gurpreet Kaur Chhabra Assistant Professor
By Dr. Gurpreet Kaur Chhabra
Influence of Pharma CRM & Personal Selling Strategies on the Prescription Behaviour of Doctors-A Literature Review
By Dr. Gurpreet Kaur Chhabra
The changing scenario of Pharma marketing in India; A move from traditional strategy to CRM based strategy - A Conceptual review
By Deepali Saluja, Dr. Gurpreet Kaur Chhabra
How to handle different types of retail shoppers and make shopping a memorable experience for them
By Dr. Gurpreet Kaur Chhabra
WHAT MAKES SHOPPERS BUY AND DECIDE FROM WHERE TO BUY- A GUIDE TO SUCCESSFUL RETAILING
By Dr. Gurpreet Kaur Chhabra